Ecity General Trading LLC was incorporated in 2008 and is part of the ALBATHA Group, one of the largest private business groups in the UAE, consisting of over 20 autonomous companies in diverse sectors like automobiles, pharmaceuticals, contracting, education, real estate, manufacturing, FMCG and electronics. Ecity successfully operates a chain of world-class multi-brand electronics retail stores across UAE's leading shopping malls. With a smart selection of merchandise including smartphones, tablets, notebooks, televisions, wearables, large and small home appliances, personal care and smart gadgets, gaming & more. At Ecity, our experts guide customers based on a consultative approach to their needs and offer an ecosystem of the related value-added services like Extended Warranty, Trade-in, Tech Services and After Sale support. Customers can choose favourite electronics from over 50 global brands, including Samsung, Apple, Bose, Sony, LG, Asus, Lenovo, Dell, HP, Dyson and more from our stores across the UAE.