reebok reebok international ltd., headquartered in canton, ma, usa, is a leading worldwide designer, marketer and distributor of fitness and lifestyle footwear, apparel and equipment. an american-inspired global brand, reebok is a pioneer in the sporting goods industry with a rich and storied heritage in running, training and fitness. reebok is committed to helping consumers fulfill their potential and be “fit for life.” reebok develops products, technologies and programming which enable consumers to live a healthy lifestyle and have fun doing it. reebok connects with the fitness consumer wherever they are and however they choose to stay fit – whether it’s training, running, walking, dance, yoga or aerobics. reebok classics leverages the brand’s fitness heritage and represents the roots of the brand in the sports lifestyle market. a subsidiary of the adidas group, reebok operates under the multiple divisions of the reebok brand, reebok-ccm hockey and the sports licensed division. reebok is the exclusive outfitter of crossfit and the reebok crossfit games, the official title sponsor of the reebok spartan race, and exclusive apparel provider for les mills.